ASSESS.  TRAIN.  GROW.

ABOUT US

The Story Behind

PerformOne Training™ AND The Sales Coaching Group helps companies grow sales through best in class sales coaching.  Bruce Riggs is an experienced sales & marketing executive with 3 decades and 60,000 hours of real-world experience serving start-ups and Fortune 100 companies.  He formerly served as a North American Sales Director for a Fortune 100 Medical Company.

The Sales Coaching Group works with executive level leaders and sales professionals providing training, coaching, and outsourced executive sales leadership.  (VP of Sales)

Bruce completed post-academic work in Management Leadership Research at the renowned Tepper School of Business.  (Carnegie Mellon University) and completed an MBA in 1996.

Bruce’s innovative views have earned him invitations to speak with an array of leaders including corporate, entrepreneurs, military and government organizations. Bruce’s executive coaching experience is well documented.

Bruce has published 7 books including the popular series, I Didn’t Sign Up … (4 books), Coaching the Super 5%, and Mediocrity the Monster Within published in 2017.

OUR HISTORY YOUR STORY

Bruce’s years of experience working with all various sizes of companies give him such credibility as a speaker and coach. His presentations are packed with useful information that businesses could walk away and immediately apply to their business.  – Sherri Wilt, CEO

We get results.  Our curriculum is based on actual field experience and proven methodologies.  Bruce is a former North American Sales Manager for a Fortune 100 company and multiple Salesman of The Year award winner.   Is it time to get to work?

HIGHLY TRAINED AND ENGAGED EMPLOYEES ARE YOUR COMPANIES GREATEST COMPETITIVE ADVANTAGE

THE LEAD COACH

“THANK YOU FOR VISITING OUR SITE…!”

G. Bruce Riggs, MBA 
( President )

This is me. Coach by day & Husband and Father by night.

FORMERLY SERVED AS A NORTH AMERICAN SALES LEADER OF A FORTUNE 100 COMPANY

HOURS FIELD EXPERIENCE

3x Salesman of The Year

+ YEARS EXPERIENCE

SUBSCRIBE TO OUR MONTHLY NEWSLETTER

Share This