WHY CHOOSE US?
BECAUSE WE KNOW HOW TO TEACH AND WE HAVE EXPERIENCE AS A FORMER NORTH AMERICAN SALES LEADER.
NORTH AMERICAN SALES LEADER
THE LEAD COACH
We love to teach. We are passionate about training…
The Sales Coaching Group™ helps companies grow sales through best in class sales coaching. Bruce Riggs is an experienced sales & marketing executive with 3 decades and 60,000 hours of real-world experience serving start-ups and Fortune 100 companies. He formerly served as a North American Sales Director for a Fortune 100 Medical Company.
The Sales Coaching Group works with executive level leaders and sales professionals providing training, coaching, and outsourced executive sales leadership. (VP of Sales)
Bruce completed post-academic work in Management Leadership Research at the renowned Tepper School of Business. (Carnegie Mellon University) and completed an MBA in 1996.
Bruce’s innovative views have earned him invitations to speak with an array of leaders including corporate, entrepreneurs, military and government organizations. Bruce’s executive coaching experience is well documented.
Bruce has published 7 books including the popular series, I Didn’t Sign Up … (4 books), Coaching the Super 5%, and Mediocrity the Monster Within published in 2017.
“It is clear that Bruce is unique. He doesn’t read about how to do it – he has done it! He helped us train our new sales leaders and staff. His coaching produced lasting results… “– G. Posdal, CEO
Every time I have my reps do a role play, it makes me think back to you making us do “grinders”. I hated it at the time, but I was a better rep for it. You were a definite cog in the wheel of me becoming a sales manager! Thank you– Amanda
“Bruce Riggs has been my friend, mentor and business colleague for over 11 yrs. I respect him for his positive approach to leadership and his collaboration with his team to find win-win solutions within the financial objectives of the company. Bruce showed me the power of being disciplined…” – J. Heimsoth, Director
I was thinking about you recently, how you helped pull us out of the problems we had and taught us a system. I’m very grateful for your help and won’t forget what you did. Many blessings to you and your family. -P Pixley, President & CEO
“Our agency has had a great relationship with Bruce for several years. I am pleased to say he is considered ‘one of the team’. His understanding and unique perspectives on sales management, client intimacy, and leadership development have added to the value of our organization. Bruce is an absolute pleasure to work with and always strives to increase our effectiveness. If your team desires revenue growth, accountability, and a defined sales strategy… Bruce is your guy! ” – M Kochner CEOPresident & CEO
OUR FAVORITE COURSES
The Power of Trust
Sales Pro Trak 3.0
Assessments 1-1 Coaching
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