Unleash the Power of Coaching™

Your attitude is something that you choose at every moment. Even when your circumstances are not ideal, you can choose how to respond to what’s going on around you. In most cases, what is happening, good or bad, involves some sort of change. Change comes in many forms.

“Bruce will coach your team and key  leadership to more effectively contribute and attract new customers, win more opportunities and make the customers you have more valuable!”- Greg P, Chicago, IL

The Power of Process

Leadership Coaching

3 Critical Mistakes

Bruce Riggs Blog & Podcast

Powered by: The Sales Coaching Group™ |  PerformOne Training Partners™

Are We Winning The Race?

Have you ever wondered about the journey a talented racehorse takes to become a champion racehorse? Watching an immature yearling learn their lessons and transform into a racehorse is a very rewarding part of horse ownership. The amount of growth and development that...

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My 7 Tools and Tactics To Be More Productive!

"I need more time! I can't stand the chaos..." Productivity is crucial in the life of any business.  Without being overly dramatic - it can be the difference between becoming a success or a statistic.  At the same time, I recognize that bad habits can be hard to...

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I Still Believe…In America

I Still Believe in American Exceptionalism Creating a business in America is still a great plan!  Much has been said about the state of business in the USA. Those most deeply embedded in US businesses are reliable sources of the true status of why the USA is still the...

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Are You The Rock Star Everyone Wants

There are a number of people who have asked me if I had any recommendations concerning how they can increase their value to their employer.  (Be the Rock Star) The fact of the matter is there are many ways but here are the easy 10 ways to consider. The result can be...

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5 Effective Steps to Building Your Personal Brand

Job seekers (sales & marketing) today face quite a few challenges. Many industries are cutting back on hiring for a variety of reasons. While the health of the economy varies, companies are often very selective about hiring candidates. You really need to stand...

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1-on-1 Coaching with Bruce Riggs

“…one of America’s Top Executive Sales Coaches.”

Bruce is a highly experienced executive coach and organizational development professional. He helps businesses grow sales, develop leaders and maximize the employee investment. And he helps individuals build their careers within their companies, or in transition to new opportunities.

Our Story

Bruce is a business coach focusing on helping organizations and executives maximize their potential. He is passionate about helping clients achieve clarity in their businesses.

Bruce Is an Air Force Veteran, Former North American Sales Director, Business Owner/Consultant.

Recognizing that many people lack good information and coaching to achieve great outcomes, he has made it his mission to help educate and coach those in need.  Bruce has an MBA and nearly 60,000 hours of experience in Organizational Development and Training.

Take Control of Your Organizational Development & Training

  • Executive Sales Training 75%
  • Leadership & Executive  Coaching 50%
  • Developing New Emerging Leaders & Managers 35%
  • Transition Coaching / On-boarding 25%

What are clients saying…?

“Bruce continues to provide powerful coaching and sales development training  for our organization.  Our business has achieved double digit growth for the first time in 5 years!  Highly recommend Bruce and The Sales Coaching Group.”

“Bruce has twice lead training series on both sales and marketing for our members. The reviews from our members have been outstanding.  His years of experience working with all various sizes of companies give him such credibility as a speaker.  His presentations are packed with useful information that businesses could walk away and immediately apply to their business. His friendly style makes him very approachable and enjoyable to listen to. It is a true pleasure to work with Bruce.”

G. Bruce Riggs
5136 E. Hickory Hollow Drive
Claremore, OK 74019

918 706-1992