Executive Sales Coach

Convert Sales | Grow Leads | Save Time

Bruce is the president of The Sales Coaching Group™ and PerformONE Training Group™. Bruce serves as an executive sales coach and organizational development expert with nearly 3 decades and 55,000 hours of real-world experience serving start-ups and Fortune 100 companies. Bruce works with executive level (C-Suite) and emerging leaders. His primary focus is sales process engineering, sales skills development, and strategic marketing deployment.  [Full Bio Here]

Services Include:


  • National Sales Meetingsthreebooks-7
  • Keynote
  • Webinar / Seminar / Training Events

Corporate Training & Coaching

  • Career Coaching and Strategic Planning
  • Sales Process & Skills Training
  • Marketing
  • Marketing Automation
  • Science, Art, and Neuroscience of Business Development
  • Strategic Planning
  • Assessment of Core Process
  • Individual Training (Sales Leadership)
  • Team Training

Keynote presentations, half-day and full-day training & development seminars, out-source sales management, strategic planning, and executive coaching are scheduled by contacting Bruce directly. Bruce is well-known for his 8 module sales curriculum. (Sales Process Plus++™)  Please contact Bruce by clicking on the QUICK CONTACT tab and I will respond asap.

Find out more about me here…

The Sales Coaching Group, LLC                bruce@bruceriggs.com | 918 706-1992                              PerformOne Training Group
Career Planning | Coaching | Training | Mentoring | Marketing | Sales | Strategic Planning  | Author | Speaker  | Executive Coach

Bruce’s Books

Purchase at Amazon.com
Purchase at Amazon.com
Purchase at Amazon.com
Purchase at Amazon.com
Black 3d Coaching Book 6.001.jpg.001
Purchase at Amazon.com

G. Bruce Riggs

Bruce is an acclaimed teacher, speaker, author and business growth expert. He teaches sales organizations, SME's (small-mid enterprise) to more effectively market and sell their product and services. He has an extensive background and education in sales and executive sales leadership in companies ranging in size from start-up to the Fortune 100 level. He has clocked 60,000 hours of relevant field experience and developed a robust set of tools and resources to help small businesses and sales professionals compete and win. Bruce earned a BS and MBA. He completed post academic work in Management Leadership Research at the renowned Tepper School of Business (Carnegie Mellon University), and serves as a master adjunct professor. Published: Author of the fast growing series.."I Didn't Sign Up.." including, "I Didn't Sign Up To Be In Sales," (2012) I Didn't Sign Up To Be In Marketing," (2013) I Didn't Sign Up To Be a Business Failure," (2014) and “I Didn't Sign Up For This Dead End Job” (2014) and "Coaching The Super 5%" (2016)."

Get Our Free Mini-Sales Program

Maximizing Revenue:  How to Grow Sales Quickly

Lesson 1:  The Revenue Formula

Lesson 2:  Differentiate to Win!

Lesson 3:  Critical Sales Metrics

Lesson 4:  The Business Development Process

Lesson 5:  Why Should I Buy From You?

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