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	<title>Bruce Riggs / PerformONE Training</title>
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		<title>100% More Customers!</title>
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		<pubDate>Mon, 13 May 2013 12:33:08 +0000</pubDate>
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		<description><![CDATA[If you are an SME or professional sales person &#8211; you should read this.  Many or your top competitors are leveraging content marketing.  You should too! What is “Content Marketing”? I have had several SME’s (small-mid size enterprises) ask me this question. Attempting to specifically define what content marketing means is like trying to answer the [...]]]></description>
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		<title>6 Small Business Mistakes To Avoid</title>
		<link>http://bruceriggs.com/2013/04/6-small-business-mistakes-to-avoid/</link>
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		<pubDate>Mon, 22 Apr 2013 17:23:35 +0000</pubDate>
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		<description><![CDATA[You&#8217;ve heard the horror stories. A disproportionate number of new business start-ups fail within the first year. The anemic economy bears some responsibility, but much of the blame falls on the overwhelmed shoulders of the entrepreneur who didn&#8217;t realize how many hazards litter the road to success. Whether contemplating a new business venture or already [...]]]></description>
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		<title>Blogging Isn&#8217;t Just For Marketers</title>
		<link>http://bruceriggs.com/2013/03/blogging-isnt-just-for-marketers/</link>
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		<pubDate>Mon, 11 Mar 2013 19:21:53 +0000</pubDate>
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		<description><![CDATA[It may seem that &#8220;self-promotion&#8221; goes against the grain when our objective is becoming our prospect/customer&#8217;s Trusted Advisor. Seems like the antithesis of &#8220;making it about the customer&#8221; and more about &#8220;ringing our own bell.&#8221; But don&#8217;t forget HOW we become our customer&#8217;s Trusted Advisor: We build trust by being reliable We build trust by [...]]]></description>
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		<title>Are You Happy?</title>
		<link>http://bruceriggs.com/2013/02/are-you-happy/</link>
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		<pubDate>Tue, 12 Feb 2013 13:34:18 +0000</pubDate>
		<dc:creator>bruceriggs</dc:creator>
				<category><![CDATA[Sales]]></category>

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		<description><![CDATA[ARE YOU HAPPY? Attitude is definitely a competitive advantage! [I received this wonderful email from a client in Arkansas...Thank you Chris for letting me share it with all our friends!] Why am I so sad? Why am I so upset? I should put my hope in God. I should keep praising him, my savior and [...]]]></description>
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		<title>Why Should I Buy From You?</title>
		<link>http://bruceriggs.com/2013/01/why-should-i-buy-from-you/</link>
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		<pubDate>Mon, 21 Jan 2013 20:31:05 +0000</pubDate>
		<dc:creator>bruceriggs</dc:creator>
				<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://bruceriggs.com/?p=1871</guid>
		<description><![CDATA[When Janie L. Smith put her book &#8220;Creating Competitive Advantage&#8221; together she asked a thousand CEOs to describe their company&#8217;s competitive advantage.  Only two were able to provide a definitive response.  The remaining 998 chimed in by providing what, for many of us, are the &#8220;usual suspects&#8221; when it comes to describing our company&#8217;s competitive [...]]]></description>
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