“I have heard Bruce speak a multitude of times, and I never get tired of hearing him. He has a proven track record of excellence and improvement, and I highly recommend him to my clients and business connections often.” –   J. Cook, President, Tulsa, OK

“Bruce has twice lead training series on both sales and marketing for our members. The reviews from our members have been outstanding.  His years of experience working with all various sizes of companies give him such credibility as a speaker.  His presentations are packed with useful information that businesses could walk away and immediately apply to their business. His friendly style makes him very approachable and enjoyable to listen to. It is a true pleasure to work with Bruce.”  –  S. Wilt, President, Bartlesville, OK

Executive Coach – This Is My Story

I serve as the president of The Sales Coaching Group™ and PerformOne Training Group™.  I work  as an executive sales coach and organizational development expert with nearly 3 decades and 60,000 hours of real-world experience serving start-ups and Fortune 100 companies.  I am fortunate to teach and work in an area that I am passionate about.  I work with executive level (C-Suite) and emerging leaders.  My primary focus is organizational development training and sales coaching.

I completed post-academic work in Management Leadership Research at the renowned Tepper School of Business.  (Carnegie Mellon University) and completed an MBA in 1996.

Early in my career (1985), I established the foundation of my success when I joined the United States Air Force. The Air Force defined the benefits of education, discipline and hard work. I  learned early in my Air Force career to compete under pressure.  I was thankful to be selected  three times as Eglin Air Force Base “Airman of the Quarter” and a nominee for “Airman of the Year” in 1987.

My academic qualifications include a BS in Business from The University of the State of New York, a Masters of Business Administration from Southern Nazarene University, an Advanced MBA Certification from the Freeman School of Business (Tulane University), and post academic work at the Tepper School of Business (Carnegie Mellon University) in Management Leadership Research.

Serving as a manufacturer sales representative in the 90′s, I represented several Orthopedic, Neurology, and Cardiovascular products and was twice selected “Salesman of the Year” for a Fortune 100 company. In late 2002, I was recruited to Medrad Inc., a subsidiary of Bayer Healthcare. While at Medrad, I served a strategic business unit as the North American Sales Manager. The SBU consistently outperformed all other SBU’s in growth and profit margin. Growth exceeded 30% annually for the first 5 years. I was selected by my peers as the “most valuable player” in 2006. I served a role  in developing and implementing a Strategic Account Manager model that negotiated group purchasing contracts, sold to regional hospitals and managed the general field sales team. The SBU strategies changed industry standards. I  helped develop and implement the “Sales Process” and the metrics to measure performance.

My teaching experience is well documented; as a senior adjunct professor, I have been honored to be often requested by individual students.  I have served as an adjunct professor at Oklahoma Wesleyan University for nearly two decades.  CBS MoneyWatch and Rate My Professors have awarded the university “Best Faculty” in America for the last three years . (2010,2011,2012)

I have published 7 books including the popular series, I Didn’t Sign Up … (4 books), Coaching The Super 5%, and Mediocrity the Monster Within published in 2017. 

I founded  The Sales Coaching Group™  and PerformOne Training Group™ located in Tulsa, OK. The company coaches organizational leaders in sales, leadership and strategic planning.  One of my greatest joys over the last 12 years has been helping develop people focused leaders and high performance salespeople.  I have been married for 30 years with 5 wonderful kids and a new grand baby..

National Sales Meetings




Corporate Training & Coaching

  • Career Coaching and Strategic Planning
  • Sales Process & Skills Training
  • Marketing
  • Marketing Automation
  • Science, Art, and Neuroscience of Business Development
  • Strategic Planning
  • Assessment of Core Process
  • Individual Training (Sales Leadership)
  • Team Training

Keynote presentations, half-day and full-day training & development seminars, out-source sales management, strategic planning, and executive coaching are scheduled by contacting Bruce directly. Bruce is well-known for his 8 module sales curriculum. (Sales Process Plus++™)  Please contact Bruce by clicking on the QUICK CONTACT tab and I will respond asap.

Find out more about me here…

The Sales Coaching Group, LLC                bruce@bruceriggs.com | 918 706-1992                              PerformOne Training Group
Career Planning | Coaching | Training | Mentoring | Marketing | Sales | Strategic Planning  | Author | Speaker  | Executive Coach

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Maximizing Revenue:  How to Grow Sales Quickly

Lesson 1:  The Revenue Formula

Lesson 2:  Differentiate to Win!

Lesson 3:  Critical Sales Metrics

Lesson 4:  The Business Development Process

Lesson 5:  Why Should I Buy From You?

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