PerformOne Training™ AND The Sales Coaching Group helps companies grow sales through best in class sales coaching. Bruce Riggs is an experienced sales & marketing executive with 3 decades and 60,000 hours of real-world experience serving start-ups and Fortune 100 companies. He formerly served as a North American Sales Director for a Fortune 100 Medical Company.
The Sales Coaching Group works with executive level leaders and sales professionals providing training, coaching, and outsourced executive sales leadership. (VP of Sales)
Bruce completed post-academic work in Management Leadership Research at the renowned Tepper School of Business. (Carnegie Mellon University) and completed an MBA in 1996.
Bruce’s innovative views have earned him invitations to speak with an array of leaders including corporate, entrepreneurs, military and government organizations. Bruce’s executive coaching experience is well documented.
Bruce has published 7 books including the popular series, I Didn’t Sign Up … (4 books), Coaching the Super 5%, and Mediocrity the Monster Within published in 2017.