Bruce is an accomplished executive with diverse background in sales, business management, distribution management, and staff training and development. He is noted as a big picture strategist with sharp detail and results orientation. He is an effective coach, talented public speaker and motivational leader capable of developing high performance teams. He is reputable for developing strategic sales initiatives based on thorough industry research and analysis. His selling experience includes high ticket technology items, medical instrumentation, bio-implants and business coaching services.
Early in his career (1985), Bruce established the foundation for his success when he joined the United States Air Force. The Air Force defined the benefits of education, discipline and hard work. Bruce learned early in his Air Force career to compete under pressure. He was three times selected Eglin Air Force Base “Airman of the Quarter” and a nominee for “Airman of the Year” in 1987. His academic qualifications include a BS in Business from The University of the State of New York, a Masters of Business Administration from Southern Nazarene University, an Advanced MBA Certification from the Freeman School of Business (Tulane University), and post academic work at the Tepper School of Business (Carnegie Mellon University) in Management Leadership Research.
Serving as a manufacturer sales representative in the 90′s, Bruce represented several Orthopedic, Neurology, and Cardiovascular products and was twice selected “Salesman of the Year” for a Fortune 100 company. In late 2002, Bruce was recruited to Medrad Inc., a subsidiary of Bayer Healthcare. While at Medrad, Bruce served a strategic business unit as the North American and Canada Sales Manager. The SBU consistently outperformed all other SBU’s in growth and profit margin. Growth exceeded 30% annually for the first 5 years. Bruce was selected by his peers as the “most valuable player” in 2006. Bruce was key in developing and implementing a Strategic Account Manager model that negotiated group purchasing contracts, sold to regional hospitals and managed the general field sales team. The SBU strategies changed industry standards. Bruce helped develop and implement the “Sales Process” and the metrics to measure performance.
His teaching experience is well documented; as a senior adjunct professor he has received perfect evaluations from his students and is often requested by individual students. Bruce has published curriculum entitled, “Healthcare Consumers: Trends & Marketing (2009), “Your Dream Job Is Waiting” (2010)©, Sales Process PLUS©. His book, Trust-Based Selling For The Professional Office,© will be released in 2013. Bruce Is the founder of The Sales Coaching Group™ and PerformOne Training Group™ located in Tulsa, OK. The company coaches organizational leaders in sales, leadership and strategic planning. His 3 decades of experience and proven performance strategies have made Bruce a sought after business partner and advocate. Bruce has spent the last 12 years developing people focused leaders and high performance salespeople. Bruce coaches sales professionals and managers to restore work balance, improve retention, and provide sales training to help organization’s exceed goals and expectations.
G.Bruce Riggs, MBA
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