Available Training | Coaching Format
On-site Class Room Sales Training (Certification)
E-Learning Training (Certification)
1-on-1 Sales Coaching (Certification)
Webinar
All PerformOne Sales Training is powered by The Sales Coaching Group™. With nearly 3 decades as a professional business development leader and executive coach, Bruce brings relevant training and coaching experiences that get immediate results.
Welcome to PerformOne Training
Bruce is the president of The Sales Coaching Group™ and PerformONE Training Group™. Bruce is recognized as a dynamic speaker, coach, and consultant in sales development, marketing, and strategic planning with nearly 60,000 hours of relevant experience. With a diverse and highly successful background in sales and executive leadership in companies ranging in size from start-up to the Fortune 100 level, Bruce brings a unique perspective to his clients throughout the United States.
Bruce is a multiple national award-winning sales leader, and former North American Sales Manager for a Fortune 100 medical company.
After earning his BS and MBA in 1996, Bruce completed post academic work in Management Leadership Research at the renowned Tepper School of Business (Carnegie Mellon University), and is a highly-acclaimed adjunct professor. Bruce has published several books including: (2009), Your Dream Job Is Waiting© (2010), and Sales Process PLUS© (2010). He is the creator of the popular “I Didn’t Sign Up….” Series including, I Didn’t Sign Up To Be In Sales© and I Didn’t Sign Up To Be In Marketing© was released in March, 2013. Next in the series to be released in 1st quarter 2014.

All PerformOne Sales Training is powered by The Sales Coaching Group™. With nearly 3 decades as a professional business development leader and executive coach, Bruce brings relevant training and coaching experiences that get immediate results.
Sales is a management science. Sales process allows us to map and replicate superior...
“Bruce-Thank you for presenting at this year’s Regional Conference. I really enjoyed your presentation and your approach to sales…particularly your emphasis on “orientation”. Your presentation was engaging & insightful and I just wanted to say thank you and encourage you to keep doing what you are...
“My best sales guy costs me $199.00 per month and produced a 1000% increase in prospects last year!”
Do you want to grow your business and prospect list dramatically? Then learn more about marketing sales process and “automation” from a former North American Sales manager who has over 60,000 hrs of practical...
“Bruce is an exceptional coach, teacher and person. He’s a motivational leader who’s information is timely. His dynamic approach and personality make it easy to jump on board with the points he’s communicating. I would recommend Bruce wholeheartedly!” -Greg Posdal, CEO, Surgical Instrument Service Company
