Unleash the Power of Coaching™

Your attitude is something that you choose at every moment. Even when your circumstances are not ideal, you can choose how to respond to what’s going on around you. In most cases, what is happening, good or bad, involves some sort of change. Change comes in many forms.

“Bruce will coach your team and key  leadership to more effectively contribute and attract new customers, win more opportunities and make the customers you have more valuable!”- Greg P, Chicago, IL

The Power of Process

Leadership Coaching

3 Critical Mistakes

Bruce Riggs Blog & Podcast

Powered by: The Sales Coaching Group™ |  PerformOne Training Partners™

I Still Believe in America…

I still believe in America ... Creating a business in America is still a great plan! Much has been said about the state of business in the USA. Those most deeply embedded in US businesses are reliable sources of the true status of why the USA is still the best place...

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A Lesson from Jordan -Bad Things Do Happen!

How To Recover From a Crushing Defeat One thing that everyone has to deal with is change. Change constantly occurs, whether we like it or not. All we can do is try to direct change in a way that’s favorable. Yet, even this is not always possible. So, no matter how...

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Unleash The Power of Change (Part II)

Get Comfortable Being Uncomfortable This gets back to the point that humans tend to resist change. There are certain ways that you can make yourself more open to changes. If you deliberately take steps to do things differently in your everyday life, you'll find it...

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Unleash The Power of Change (Part 1)

Why You Need to Embrace Change The ability to adapt and respond to change is getting more and more important. As technology and other aspects of society move at an ever accelerating rate, you can easily get left behind if you resist change. In this article, we'll be...

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Do You Like To Practice?

Do you like to practice?   I have marveled at the seemingly supernatural skills of athletes like Michael Jordan, Brett Favre, and Larry Bird. Each was an incredibly gifted athlete, but the players that I am in awe of the most are guys like “Pistol Pete” Maravich. Why?...

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“I Didn’t Sign Up To Be in Sales”

Great salespeople are your #1 competitive advantage.  It's surprising how many people in business say “I didn’t sign up to be in sales” or worse “I hate selling”. Such business owners have the idea that as long as they put out a good product or service, customers...

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1-on-1 Coaching with Bruce Riggs

“…one of America’s Top Executive Sales Coaches.”

Bruce is a highly experienced executive coach and organizational development professional. He helps businesses grow sales, develop leaders and maximize the employee investment. And he helps individuals build their careers within their companies, or in transition to new opportunities.

Our Story

Bruce is a business coach focusing on helping organizations and executives maximize their potential. He is passionate about helping clients achieve clarity in their businesses.

Bruce Is an Air Force Veteran, Former North American Sales Director, Business Owner/Consultant.

Recognizing that many people lack good information and coaching to achieve great outcomes, he has made it his mission to help educate and coach those in need.  Bruce has an MBA and nearly 60,000 hours of experience in Organizational Development and Training.

Take Control of Your Organizational Development & Training

  • Executive Sales Training 75%
  • Leadership & Executive  Coaching 50%
  • Developing New Emerging Leaders & Managers 35%
  • Transition Coaching / On-boarding 25%

What are clients saying…?

“Bruce continues to provide powerful coaching and sales development training  for our organization.  Our business has achieved double digit growth for the first time in 5 years!  Highly recommend Bruce and The Sales Coaching Group.”

“Bruce has twice lead training series on both sales and marketing for our members. The reviews from our members have been outstanding.  His years of experience working with all various sizes of companies give him such credibility as a speaker.  His presentations are packed with useful information that businesses could walk away and immediately apply to their business. His friendly style makes him very approachable and enjoyable to listen to. It is a true pleasure to work with Bruce.”

G. Bruce Riggs
5136 E. Hickory Hollow Drive
Claremore, OK 74019

918 706-1992