Unleash the Power of Coaching™

Simply put, great businesses are built with great employees. We help sales professionals grow and thrive. Every day, companies ranging from small business to the Fortune 500 leaders, choose to partner with us. We take time to listen and understand the business objectives and issues you face, and providing training, coaching and mentoring to meet those head-on.


The Sales Coaching Group™

PerformOne Business Group™

PerformOne Marketing™

“Marketing and Sales have changed! Bruce will coach your team and key sales leadership to more effectively attract new customers, win more opportunities and make the customers you have more valuable! – Greg P, Chicago, IL


Recognized speaker and teacher, Bruce has 3 decades as a professional business development leader and executive coach.

BRUCE (Exec. Sales Coach)

Meet the founder with 3 decades as a professional business development leader and executive coach.

PerformOne Academy


Contact Bruce for special pricing for groups.  Check back frequently for new courses!

eBook & Audio Download Club

Become a Million Dollar Earner


eBook MP3  Audio  Tools  Download Club



Click here for access to Bruce’s PODCAST, BLOG, and current VIDEOS.  This area is dedicated to educational content.


PerformOne Business Consultants is a leading coaching firm for small-mid size business and professional office owners .

The Power of Process

Achieve Sales Excellence

3 Critical Mistakes

PerformOne  Blog & Podcast

Powered by: The Sales Coaching Group™

I Still Believe in America…

I still believe in America … Creating a business in America is still a great plan! Much has been said about the state of business in the USA. Those most deeply embedded in US businesses are reliable sources of the true status of why the USA is still the best...

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A Lesson from Jordan -Bad Things Do Happen!

How To Recover From a Crushing Defeat One thing that everyone has to deal with is change. Change constantly occurs, whether we like it or not. All we can do is try to direct change in a way that’s favorable. Yet, even this is not always possible. So, no matter how...

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Unleash The Power of Change (Part II)

Get Comfortable Being Uncomfortable This gets back to the point that humans tend to resist change. There are certain ways that you can make yourself more open to changes. If you deliberately take steps to do things differently in your everyday life, you’ll find...

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Unleash The Power of Change (Part 1)

Why You Need to Embrace Change The ability to adapt and respond to change is getting more and more important. As technology and other aspects of society move at an ever accelerating rate, you can easily get left behind if you resist change. In this article,...

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1-on-1 Coaching with Bruce Riggs

“…one of America’s Top Executive Sales Coaches.”

  • Daily lessons from Americas top business development coaches!

  • Leadership coaching/mentoring (Weekly Webinar Coaching)

  • Learn to “automate” and grow! 150+ Tips, Tricks, and Strategies

  • Process secrets of the Top 5% Small Business

  • Become a Small Business marketing master

Achieving Sales Excellence™

 “I Didn’t Sign Up To Be In Sales”

#1 Most Requested Sales Coaching/Training Course

Track 1:  Sales Leadership 101 –  emerging sales leaders training course

Track 2:  Sales Mastery Program – field sales professionals

Track 3: Professional Office Owners and Consultants –  sales coaching for small business owners and consultants

Do you have an urgent need to grow your client/customer base? The PerformOne Sales Mastery Course powered by: The Sales Coaching Group is the gold standard for professional sales training. Let us help you develop skills in 12 key areas and experience significant business breakthroughs.

Bruce is a mentor and coach, in every sense. His ability to coach to your strengths and nurture areas of opportunity, with positive feedback, sets him apart. He believes in those he coach’s and guarantees your personal success!” Jay Heimsoth, Executive Vice-President

Delivery Options:

  • On-site Class Room Sales Training (Certification)
  • E-Learning Training (Certification) (12 hrs Live Video!)
  • 1-on-1 Sales Coaching (Certification)
  • WEBINAR AVAILABLE (1-2 hrs Weekly)
Start Growing!

PerformOne Marketing System™

Professional Office Owners and Small Business“I Didn’t Sign Up To Be In Marketing”

The System of the Top 5% Sales Organizations

Business owners understand that a high-octane sales (marketing) engine is necessary to compete in today’s market place.  New strategic marketing processes and automation has introduced a unique approach to sales and marketing and has unleashed more successful outcomes for small business owners.  This course will introduce over a 100 powerful, guerrilla style concepts that will leave your competitors guessing. 

“Bruce has helped me achieve a disciplined organized approach to my business development that has produced consistent results.  His funnel management  and process techniques alone have greatly improved our ability to forecast and hit our sales numbers..” – Mike Patterson

Delivery Options:

  • On-site Class Room Sales Training (Certification)
  • E-Learning Training (Certification) (12 hrs Live Video!)
  • 1-on-1  Coaching (Certification)
  • WEBINAR AVAILABLE (1-2 hrs Weekly)
Learn More!
Sales and Marketing Coach Workbook

PerformOne Business Breakthrough Strategy™

Small-Mid Business, Professionals, and Consultants | “I Didn’t Sign Up To Be a Business Failure”  PerformOne Marketing System™

Know how to achieve a 31% increase in business this year? Would you like to develop a clearly defined step-by-step plan to dramatically improve your businesses sales and marketing results?With over 60,000 hrs of experience – Bruce will guide you through a proven set of coaching steps that will have a dramatic and immediate impact on your business.Each week you will work 1-on-1 with an executive coach that will guide you through a highly effective 13- Module Sales & Marketing Makeover system.What will I get out of this program?

  • Powerful 13-Module breakthrough strategies
  • Automate your marketing and develop Core Marketing Story
  • Develop a Unique Selling Position
  • Powerful MBA strategies to sales & marketing
  • Write a book, white paper, or powerful case study strategies

Delivery Options:

  • Class Room Sales Training (Certification)
  • E-Learning Training (Certification)
  • 1-on-1  Coaching (Certification)
  • WEBINAR AVAILABLE (1-2 hrs Weekly)
Breakthrough Now!

Author Speaker Coach

Powered by: The Sales Coaching Group™


Founder/CEO is a Keynoter, Trainer, and Author.

B.S. Organizational Development                                                                                                                                                                                          

MBA Accounting

Bruce serves as a business growth strategist.  He is considered a leading authority in Professional Development, Marketing Automation andOrganizational Training.  He has a unique skill set offering including experience based sales training, marketing automation Bruce Riggs 3 Books 200x263strategies, and strategic business planning for small business entities.

His ability to communicate and connect with audiences has made him one of the most effective teachers, and mentor for those looking to maximize their leadership performance!

Bruce has a proven track record of consistently helping businesses and individuals accelerate their performance. He is one of today’s sales and marketing consultants “in demand” to teach and speak, sharing his unique process to maximize performance.

Experience includes 65,000 hrs as a business development leader, former North American sales manager, 3 times Salesman of the Year.  Prior to his sales career, Bruce served in the United States Air Force with several awards and nominations.

What are clients saying…?

“Bruce continues to provide powerful coaching and sales development training  for our organization.  Our business has achieved double digit growth for the first time in 5 years!  Highly recommend Bruce and The Sales Coaching Group.”

“Bruce has helped me achieve a disciplined organized approach to my business development that has produced consistent results.  His funnel management  and process techniques alone have greatly improved our ability to forecast and hit our sales numbers..”

“Bruce Riggs is a natural born leader and an extraordinary salesperson. He’s very detailed oriented, customer focused, personable, and very intelligent. Bruce is a firm believer in following the sales process and earning the right with his customers. This has made him very successful in his career. His motivation, enthusiasm, and dedication are second to none. I’d recommend any sales professional to learn from Bruce, he has a lot to offer!”

“Bruce is an exceptional coach, teacher and person. He’s a motivational leader who’s information is timely. His dynamic approach and personality make it easy to jump on board with the points he’s communicating. I would recommend Bruce wholeheartedly!”

“Bruce is a loyal advocate, teacher, and friend. He is the first “boss” that has actually cared about my development, my family, and what I would like to accomplish in my career. I would be much further along if I was provided the opportunity to work with him early in my career.”

“Bruce is the consummate sales professional and coach. He brings his vast knowledge and cutting edge training techniques to our employees on a regular basis. He is an outstanding executive and I’m happy recommend the work that he has done for our company.”

“Bruce has twice lead training series on both sales and marketing for our members. The reviews from our members have been outstanding.  His years of experience working with all various sizes of companies give him such credibility as a speaker.  His presentations are packed with useful information that businesses could walk away and immediately apply to their business. His friendly style makes him very approachable and enjoyable to listen to. It is a true pleasure to work with Bruce.”


G. Bruce Riggs
5136 E. Hickory Hollow Drive
Claremore, OK 74019

918 706-1992